My friend landed a really great job position without even applying! Seriously, after a networking event the company reached out to her and tailored the position to meet her needs. What kind of wizardry is that? In this short video I will tell you exactly how she did it and then I will show you how 30 seconds can change your life too.
Imagine walking into a networking event with ease and confidence because you know that 10 seconds after meeting you, people will see your value. Within 30 seconds they see how your skills, work experience and personal drive make you exactly the right person for what they need.
Think about it:
- NO more feeling stupid because you don’t know how to start a conversation
- NO more being stuck to the wall watching everyone else network with ease
- NO more standing in a room full of people feeling alone and disconnected
Wouldn’t that be great? In this post I will show you how to quickly and easily engage with others, grab your listeners attention and create your 30 second pitch.
What is a 30 second pitch?
Many job interview professionals suggest creating a 30 second pitch, or an elevator pitch. This is a quick 30 second speech that highlights the most important details someone needs to know to help you achieve your goals. It is not giving your life story or begging for a job. A 30 second pitch is about being on point and grabbing the interest of your listener in the shortest amount of time possible. People are busy, especially successful people. In the professional world sometimes you are only given a short moment of time to speak, perhaps a chance meeting in an elevator, a brief encounter at a networking event or a quick moment after a meeting. In these short moments you have the chance to grab the spotlight to deliver your message. If you are prepared, you can use your skills and make a great impression. If you are not prepared, you can fumble around and maybe comment on the weather.
Think about it – when the moment arises can you already give a convincing description of yourself and the value you add in a few sentences? Are you ready to dazzle you future boss or client with a great 30 second pitch?
Why do I need to prepare?
I know some people might think it is weird to prepare a 30 second introduction in advance. Maybe they think that at the right moment the clouds will open up and the right words will come to them magically. Well, if that kind of planning works for you, great. But, if you are a regular person like me, and feel nervous under pressure, taking a few minutes to prepare yourself now will help you have exactly the right words when what you say really matters. When you meet someone for the very first time, what do they notice about you?
Do you think it is:
- your awesome CV
- your multiple degrees
- your interesting hobbies
- the hard work you have done
- your super personality
No. Sad, but true. They can’t see any of that when first meeting you. What you say in the first seconds of meeting a person determines everything. If you aren’t ready to present yourself and suddenly begin fumbling around with words, most people will gracefully and quickly move on and talk with someone else. Your opportunity is lost. I know that sounds rude, but it is true. That is why having a prepared 30 second pitch will help you stand out from the crowd.
The Ingredients Of Your 30 Second Pitch
When presenting yourself professionally, choosing the right words can really make all the difference. First, let’s take a look at the components you need to begin. What information should you include and what should you leave out?
3 Key Ingredients
Ingredient #1: WHO
Who benefits from your work? Who do you want in your network?
Try to get a very clear image of who is in your target group and who you hope to meet at the event. Having this information clearly defined before you go enables you to quickly communicate who you want to connect with at the event. Perhaps the first person you speak to is in your target group, with a few words you can catch their attention and spark their interest. Even if they are not in your target group, they might have a close contact who does fit your description and act as a connector to help extend your network. Word of mouth recommendations are great.
Examples: Recruiters, headhunters, middle-top management, management consultants, top chefs, universities, researchers, journalists, securities analysts, academics, leaders of professional associations, up and coming stars….
Ingredient #2: WHAT
What do you help your clients or future employer actually do?
Now that you have defined who, it is time to think about what you actually help people do. What do you offer? How do you add value? Don’t talk about bland job titles and task execution. Think about the value you add and the solutions you offer. What problems does the client or company have that you can solve?
Example 1: Let’s take the example of a fitness coach, ‘I help busy professionals learn how to properly lift weights.’ Although that is true and important, it is boring. Properly lifting weights is not something that most busy professionals passionately talk about learning. By focusing on the solutions, the pitch becomes much more attractive. ‘I help busy professionals lose weight, feel healthy and get the body they dream of for life.’
Example 2: A HR manager, focused on solutions could say, ‘I drive digitization within the company to improve our reputation and increase profits.’
Catch your listeners attention by describing a picture of the future you can offer.
Ingredient #3: HOW
How do you actually achieve success? What skills, services or products are you offering?
This is where you get into the details of how you actually deliver your promised results. At this point you can talk more about the specific skills and services that you actually offer. Following the two examples above, the fitness coach might offer diet plans, recipes, weight training routines or online support groups. While the HR specialist might use previous experience with change management to bring the HR department onboard with the new digitization systems.
As you talk about the details of what you offer, always be mindful of your time limit. You have 30 seconds!
This is the first part of my two part article How 30 Seconds Can Change Your Life. Now that you have seen how a great 30 second pitch can help you, it is time to think about crafting your pitch. In my next post I will give you the exact recipe I use to deliver a 30 second pitch without sounding artificial or desperate. You’ll also get my step by step guide, so that you can do it too.
If you find this article helpful, please leave me a note in the comments below. I read every response.
Sharing is caring: please share this article within your community.